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SHRM’s Diversity Commitment

SHRM’s Diversity Commitment

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SHRM Director, Field Services - CA in USA ● San Mateo, United States

Director, Field Services - CA

Sacramento, CA, USA ● San Mateo, CA, USA ● Virtual

Req #465

Thursday, September 15, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Field Service Director (FSD) activates the comprehensive strategy and initiatives with SHRM State Councils and SHRM Chapters to achieve SHRM’s objectives and goals. The FSD role is to increase satisfaction, communication, engagement, and collaboration that leads to shared business goals in driving membership retention and acquisition, and for sales of metered products and services and promoting SHRM’s strategic initiatives. This position serves as the senior account and relationship manager for SHRM Chapter and State Council distribution channel, providing a single point of contact and plays a critical, strategic role in building relationships inside SHRM and with affiliates in driving SHRM goals and objectives. This role includes extensive sales and relationship account management, customer service, business operations, consulting, and public speaking.

Position Description

  • Responsible for engagement of all SHRM State Councils, Chapters and Student Chapters, members (in-chapter and member At Large) within their assigned, specific geographic region.

  • Manages the relationships with SHRM State Councils, Chapters and Student Chapters and coordinates all SHRM stakeholder input in securing SHRM business objectives with the affiliates. This includes member acquisition and retention, member engagement, metered product and certification penetration and sales.

  • Plans, and executes strategy to achieve the business, operational and financial results for SHRM’s State Councils and Chapters within their assigned, specific geographic region. FSD’s partners with key SHRM resources to develop the tools and resources that meet the business objectives of SHRM and the SHRM affiliate.

  • Manages the relationship and account with SHRM State Councils and Chapters and Student Chapters within their assigned, specific geographic region. Coordinates SHRM input in securing SHRM business objectives.

  • Creates and executes an account and relationship plan for each individual key affiliate to meet SHRM and the affiliates mutual business objectives. Responsibilities includes compiling data and key financial information; developing proposed SHRM partnership offerings; ensuring affiliation governance requirements and achieving financial, membership and programmatic key performance indicators for SHRM business objectives.

  • Manages financial and coordinates staff resources to meets the goals and objectives of SHRM with our key affiliates executing on SHRM’s engagement strategy.

  • Manages the sponsorships and booth branding and presence at SHRM State Councils and Chapter conferences, education programs and meetings in support of SHRM’s strategic objectives with these affiliates.

  • Provide strategic guidance, coaching and education support to develop volunteer leadership within SHRM State Council and Chapters and ensure alignment of affiliate with SHRM strategy and objectives.

  • Oversees affiliation and governance requirements and compliance for Affiliates.

  • Manages the day-to-day requests and coordination of the assigned Affiliates.

  • Provides presentations on SHRM and workplace Topics at conferences and other settings in support of SHRM objectives.

  • Performs other duties and projects as assigned.

Position Qualifications

  • Required:

  • Bachelor’s degree from a four-year accredited college or university; or equivalent relevant years of experience

  • 5-7 years of professional experience in human resources, human resources service provider or HR related work experience with a proven track record of leading others without a reporting relationship.

  • Proven results in successfully engaging volunteers, members or other stakeholders in support of an organizational strategic and operational plan. Sensitivity to and awareness of volunteer needs is essential.

  • Proficient understanding and use of performance metrics and data analytics, including ability to determine and secure opportunities for membership renewal and acquisition, growth in SHRM metered products and strategic business objectives with SHRM affiliates in geographic areas of responsibility.

  • Excellent member and customer service focus with the ability to influence and/or persuade stakeholders. Must be diplomatic, team-oriented and sensitive to the needs of members and staff to work across a large organization, secure resources, build relationships and identify opportunities is essential

  • Excellent oral and written communication and interpersonal skills, including experience in giving public presentations, speaking activities and use of social media.

  • Creative approaches to problem solving are required. Ability to simultaneously coordinate a variety of complex projects and work within activity program deadlines is needed.

  • Demonstrated ability to work within a team environment successfully and timely deliver to internal and external customers at all levels.

  • Demonstrated ability to execute on strategic objectives and goals, meet deadlines, multitask, work independently and possess strong organizational skills.

  • Proficiency in using various software programs including Microsoft Office Suite, SharePoint, or similar CRM software, NetSuite, Salesforce and Data Warehouse.

  • Ability to maintain a home office and thrive as a remote worker, in a remote environment.

  • Ability to work effectively in a virtual environment with colleagues, members and volunteer leaders.

  • Ability to travel extensively by air, rail, car and other.

  • Preferred:

  • Business development, relationship and account management and association experience preferred.

  • Experience in working with and managing volunteer is also preferred.


  • SHRM-Certified Professional (SHRM-CP) or SHRM-Senior Certified Professional (SHRM-SCP) within one year of employment.

  • Certified Association Executive (CAE) highly desirable.

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations

  • This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. Visual acuity requirements include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

  • Moderate lifting is required. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force to constantly move objects.

Work Environment

  • Work is regularly performed in a combination of home office and conference settings, and routinely uses standard office equipment. It may require the maintenance of home office and proximity to an airport for work related travel.

  • Travel Required: 50% or more

    • This position must be based in CA

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Business Development

  • Job Function SHRM Products & Services

  • Pay Type Salary

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  • Sacramento, CA, USA

  • San Mateo, CA, USA

  • Virtual