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SHRM Sr. Specialist Demand Generation in Alexandria, Virginia

Sr. Specialist Demand Generation

1800 Duke St, Alexandria, VA 22314, USA

Req #483

Thursday, October 20, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Demand Generation Sr. Specialist works closely with product owners, Sales, and Customer Experience to develop and execute highly curated demand generation strategies across all go-to market activities. This position applies an audience-centric model to operations and engages Enterprise organizations by demonstrating the benefits of SHRM’s industry-leading best practices and products to these businesses, their executive leaders, and ultimately, the world of work.


  • Develop, and implement precision marketing programs that drive engagement within target enterprise accounts at all points in the buying process.

  • Leverage data, marketing technology and demand generation best practices to deliver highly customized user journeys and personalization at scale.

  • Partner with Sales teams to develop target account criteria, outbound prospecting playbooks, inbound lead nurturing programs, CRM best practices, and enablement assets.

  • Enable Marketing and Sales teams to identify and engage prospective accounts earlier in their buying processes and accelerate Enterprise relationships.

  • Build data capture and reporting processes that continually optimize the business impact.

  • Synthesize and deliver SHRM’s world-class research and market-leading HR perspectives to executive prospects, helping them to solve their most difficult business and leadership challenges.

  • Work with cross-functional teams including Customer Experience, Products, and Editorial to demonstrate additional value to prospective and existing customers.

  • Test, measure, and adapt marketing strategies in real-time.

  • Rapidly grow SHRM’s addressable audience and influence within the executive segment of the enterprise B2B space.

Education & Experience Requirements

  • Bachelor’s degree or equivalent relevant work experience

  • At least five (5) years of experience in marketing, preferrable in a demand generation/ABM (account-based) role.

  • Proven experience orchestrating omni-channel marketing strategies to engage and influence highly targeted audience segments in the B2B space.

Knowledge, Skills & Abilities

  • Advanced knowledge and experience with marketing automation, CRM, data analysis, sales enablement, and account-based marketing technologies required.

  • Excellent storyteller with a clear and concise communications style.

  • Deep understanding of the B2B decision process, and executive-level communications.

  • Analytical mindset, with demonstrated ability to mine value from large quantities of data.

  • Ability to work cross-functionally and interact with senior stakeholders.

  • Proven project management skills in a fast-paced, unstructured environment.

  • An eye for visual presentation, with a track record of delivering world-class marketing and sales assets into the Enterprise space.

  • Innovative, fail-fast, and inquisitive.

Additional Notes

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

Work environment Work is regularly performed in a professional office environment and routinely uses standard office equipment.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Job Function Performance Marketing & Comm

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA