SHRM Sr Spec, Media Relations in Alexandria, Virginia

Overview

The Role:

The Communication Department is responsible for informing the public of SHRM’s mission, policies, practices and programs in a positive, consistent and credible manner. The Communication Department is also responsible for publicly protecting and defending SHRM’s reputation and brand. Typically, this means working directly with news organizations and journalists responsible for producing the news and features in mass media. In other instances, it means utilizes social media to exchange information about SHRM directly with the press, key audiences and influencers. The Communication Department encompasses Media Relations, Social Media Engagement and Corporate Communications. Members of the Media Relations team serve as on-the-record spokespeople and manage a variety of work related to managing SHRM’s reputation and brand image among the SHRM membership as well as elevating the reputation beyond of the organization and the HR profession on a broader, more global scale.

The Senior Specialist, Media Relations will partner with the media to tell the stories of a changing world of work. As a core member of the SHRM’s Communication Department, the Senior Specialist will promote the brand, define SHRM’s reputation and support SHRM’s business goals through powerful storytelling.

Responsibilities

Your Day:

  • Make significant contributions to the development and implementation of creative strategies, campaigns and messaging for promotion of SHRM and its executives, experts, members, products, events and advocacy.

  • Offer strategic communications counsel to leadership and departments.

  • Develop SHRM “stories,” by monitoring association activities, collaborating with staff and keeping up to date on workplace trends.

  • Proactively seek high-level media coverage by building long-term relationships with journalists and pitch SHRM news to earn prominent, high-quality media mentions.

  • Work across the Communications Department to identify ways to magnify media mentions.

  • Create talking points and prepare senior staff and executives for media interviews. Coach SHRM staff and member experts on best practices in media interviews.

  • Respond to media inquiries by identifying sources and resources, developing messaging, setting up interviews and following up as needed.

  • Grow SHRM’s reputation with the press by cultivating collaborative relationships with national and regional members of the media and the PR community.

  • Monitor media activities and press coverage of the association and contribute to the reporting of SHRM Communication activities. Write and edit executive news summaries.

  • Write, edit and distribute press releases and press statements and develop press kits and multimedia collateral.

  • Write and edit letters to the editor and editorials for placement in print and online publications.

  • Work with team leader to conceptualize, develop and promote articles and other content for placement in HR, business and trade publications.

  • Help plan and execute press events.

  • Write and edit content for the online press room.

  • Promote SHRM conferences and manage media presence at conferences. Travel to several conferences annually.

  • Promote the association and communicate with reporters in social media.

Qualifications

Must Haves:

  • Bachelor's degree in Public Relations, Journalism or Communications.

  • Five years experience in a media relations, public relations or media capacity with proven results

  • Experience with a news-clip database or PR software

  • Exceptional writing and oral communications skills

  • The ability to write on deadline for a variety of audiences is required

  • Ability to develop messaging and contribute to a strategic communications plan is required

  • Creativity and initiative

  • Bold and curious sense of purpose

  • Strong customer-service orientation and team-work approach

  • Ability to develop productive relationships with internal clients and the media

  • Ability to appropriately and positively represent SHRM to external constituents

  • Fully computer literate

  • Social media fluency

  • Exemplary organizational skills, judgment, ability to balance multiple priorities with attention to detail, and adherence to deadlines

Let us know if you also have:

  • Worked in the media

  • PR agency experience

  • Digital skills

  • Video and video-editing skills

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.

Category Communications