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SHRM’s Diversity Commitment

SHRM’s Diversity Commitment

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SHRM Sr. Instructional Designer in Alexandria, Virginia

Sr. Instructional Designer

1800 Duke St, Alexandria, VA 22314, USA

Req #612

Wednesday, May 17, 2023

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.


The Senior Instructional Designer is responsible for the development and delivery of SHRM’s eLearning and Seminar product portfolio directed to both organizations and HR professionals. These products help HR professionals develop their skills, competencies, and in turn, support the advancement of the HR profession. In this capacity, the Senior Instructional Designer conducts analyses and audits to assess customer needs and designs, develops and enhances new and existing education programs. Using instructional design methodologies and adult learning principles, the Senior Instructional Designer leads the development of eLearning, virtual, classroom, and blended programs for both domestic and global audiences.


·Designs and develops new education programs and products including materials to support eLearning, instructor-led seminars, virtual Instructor-led seminars, and blended learning opportunities.

·Creates project plans including summary, content outline, design approach, and timeline.

·Manages multiple time-sensitive projects simultaneously to ensure delivery in a timely manner.

·Designs and develops appropriate discussions, activities, and interactive concepts to enhance learning.

·Collaborates with internal stakeholders regarding program features, overview, outline, and learning objectives for marketing and pricing purposes.

  • Seeks and nurtures mutually respectful relationships with Subject Matter Experts (SMEs) to obtain their expertise and insight for the life cycle of the project. Demonstrates active listening and collaborative compromise when working with SMEs and ensures communication preferences and expectations are set before by the start of the project.

·Conducts annual audits of eLearning products and seminars to determine necessary updates. Redesigns and updates current programs to reflect new laws and changes in the workplace. Informs appropriate departments of new features/content for inclusion in brochures and advertising materials.

·Makes recommendations on how our programs can be tailored to provide custom solutions for corporate clients.

·Research current and emerging learning and development trends and technologies to stay current in the field of instructional design.

·Gathers continual feedback from learners, SMEs, stakeholders, and instructors during each semester and makes pertinent revisions to improve course effectiveness.

·Applies adult learning principles, theories, and practices when designing and developing content, to ensure adult learners are engaged, retain content, and implement what they learned to improve their own, and their organization’s performance.

·Coaches and mentors junior designers/specialists.

·Creates program materials that are accessible to WCAG 2.1 Level AA standard. Uses only tools and products that are fully accessible to learners.

·Other duties as assigned.

Education & Experience Requirements


(SHRM considers a variety of education and experience combinations. We look forward to evaluating your unique background to join our team.)

  • A bachelor’s degree plus an instructional design or technology certification, or a master’s degree in instructional design or technology is preferred but not required.


  • Seven (7) years of experience developing courses, online training, instructor-led training and/or adult learning theory; designing Virtual Instructor-Led, Web-Based Asynchronous, and Classroom Instructor-Led Training. or 8 years of experience in lieu of a degree

  • Knowledge and experience in Human Resources field a plus.

Knowledge, Skills & Abilities


  • Proficient with Microsoft Office Word and Excel for analysis and design documents, PowerPoint for program development.

  • Proficient with Adobe Creative Suite for graphics editing.

  • Proficient with Zoom and features for virtual programs.

  • Proficient with Articulate 360 product offerings (or other eLearning authoring tools) for eLearning development.

  • Strong attention to detail.

  • Ability to effectively listen, understand business requirements and translate them into products.

  • Team player with a strong work ethic and collaboration skills.

  • Effective written and oral communication skills.


  • Proficient in executing all stages of the instructional design process - analysis, design, development, implementation, and evaluation - with an emphasis on new development and redesign.

  • Ability to design and develop experiential and transformational content for a variety of delivery methods including classroom, eLearning, and virtual synchronous (via virtual delivery platforms).

  • Proficiency with other learning tools and platforms to allow for innovation and hybrid solutions.

Additional Notes

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

Reviewed By:

Carolyn Barley



Approved By:


SHRM is an equal opportunity employer (Minority/Female/Disabled/Veterans).

If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to or TDD (703-548-6900)

The statements in this job description are inteded to describe the general nature and level of work being perfromed by incumbent(s) assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. This job description does not constitute a contract of employment. This position is for at-will employement. This job description is subject to change at any time.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Instructional Design

  • Job Function SHRM Products & Services

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA