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SHRM’s Diversity Commitment

SHRM’s Diversity Commitment

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SHRM Sr Coordinator, Advertising Operations in Alexandria, Virginia

Sr Coordinator, Advertising Operations

1800 Duke St, Alexandria, VA 22314, USA

Req #446

Monday, August 22, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Senior Coordinator, Advertising Operations position serves as the liaison for our outside sales team and communicates with the team on a regular basis to ensure advertising for all SHRM media products are processed correctly. This activity includes entering client orders within our system of record, providing up-to-date reporting on available ad inventory to the sales staff, QA all advertisements to ensure they meet approved guidelines and submission requirements, ensure correct billing processes, and provide internal stakeholders with reports on digital ad performance. Position also requires researching and implementing digital initiatives that increase ad revenue contributing to SHRM’s financial stability.


  • Enter and track all display advertising and sponsorship orders for SHRM media products. Proactively prepare, review and distribute run sheets, generate inventory reports and guaranteed position spreadsheets to sales and design teams. Maintain records of advertiser insertion orders and materials

  • Manage ad creative placements within SHRM E-newsletters; generate proofs for client review as requested; manage real time ad calendar and inventory reservations.

  • Coordinate house ads and collaborate on priority placement amongst internal departments.

  • Maintain program analytics reporting on e-Newsletters – updating newsletter dashboard.

  • Produce and manage ad hoc projects and reporting for sales team – including weekly updates on top performing creative, trends in response rates on individual newsletters and ad positions.

  • Project manage website inventory requests, updating html ad tags as requested by clients.

  • Work with internet ops personnel and outside vendors to research and implement custom advertising solutions.

  • Work directly with external ad ops team to ensure ads are properly targeted on and QA ad materials

  • Process credit checks for all new advertisers, facilitate pre-payments on request.

  • Fulfill website advertising orders and optimize their delivery.

  • Monitor ad campaigns, communicating with account managers and creative agencies on program progress

  • Prepare reports on quarterly and on demand basis summarizing all advertising activity and performance metrics associated with each media channel.

  • Assist webcast production team with editing webcast pages and moving upcoming programs to on-demand.

  • Proactively distribute reports to sales team to assist in the overall sales process.

  • Other duties as assigned

Education & Experience Requirements

  • High School diploma and3+ years of experience with digital and traditional advertising – managing order entry, tracking creative and project management experience.

  • Experience can be with publisher, client organization, ad agency


  • IAB certification preferred

Knowledge, Skills & Abilities

  • Strict attention to detail and the ability to meet established deadlines

  • Ability to work collaboratively with clients and internal stakeholders to provide insights, create campaigns and deliver on pre-established deadlines

  • Strong written and verbal communication skills

  • Ability to build trusted relationships and negotiate diplomatically

  • Must be detail oriented, can multi-task and work under pressure to meet deadlines

  • Self-starter, requires strong customer service orientation

Other Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Sales

  • Pay Type Hourly

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  • 1800 Duke St, Alexandria, VA 22314, USA