SHRM Specialist, Social Engagement in Alexandria, Virginia

Overview

The Role:

The Communication Department is responsible for informing all of SHRM’s audiences on SHRM’s thought leadership, mission and activities in a positive, consistent and credible manner. The Communication Department is also responsible for publicly protecting and defending SHRM’s reputation and brand. Typically, this means working directly with news organizations and journalists responsible for producing the news and features in mass media. In other instances, it means utilizes social media to exchange information about SHRM directly with the press, key audiences and influencers. The Communication Department encompasses Brand, Media Relations, Social Media Engagement, Corporate Communications and works closely with Government Affairs. The collective team engages in a variety of work related to managing SHRM’s reputation and brand image among SHRM’s members as well as elevating the reputation to business leaders and policy makers on a broader, global scale.

The Specialist, Social Engagement supports SHRM in fostering and engaging a broad and diverse set of audiences across all digital and social platforms, including digital components of in-person events. This role works closely with the director of social engagement as well as experts across all departments.

As a member of the communications team, the specialist of social engagement is responsible for managing SHRM social media accounts across multiple social platforms, including SHRM’s member community, experimenting with new forms of social engagement and measuring the success of both organic and paid social outreach. This role also creates and curates digital communities where meaningful conversations around employees, employers and the economy can thrive.

Responsibilities

Your Day:

  • Create, and enforce guidelines and standards for social media content across multiple social channel.

  • Engage with users of SHRM’s on-line communities, on and off-line, moderate discussions, set rules and policies, and ensure users of SHRM’s on-line communities are engaging appropriately and professionally.

  • Utilize social listening tools and analytics to track, modify and optimize SHRM’s social presence and engagement across channels.

  • Increase awareness of key messages, drive traffic to our products and resources, and foster engagements with key audiences and influencers such as SHRM members, business leaders, policy elites, and key stakeholders.

  • Develop (through multiple stakeholders) and create content around SHRM's key policy issues.

  • Maintain and manage a content calendar across departments, campaigns and projects.

  • Train designated staff and entities in the use of and best practices for social media platforms and similar technologies relating to digital engagement, digital relationship building, social communities and social networking.

  • Monitor and manage each platform assigned – knowing the strengths, weaknesses, opportunities of each platform while connecting the patterns between product lines, PR campaigns and thought leadership.

  • Support in-house designer to create original graphics, videos, illustrations, and other visuals to live on all social media channels as well as use online tools to create graphics and visuals as needed.

  • Report on new trends, features, and data on social platforms.

  • Other duties and projects as assigned.

Qualifications

Must Haves:

  • Bachelor’s degree in communications or marketing.

  • 4 years of relevant experience.

  • Ability to moderate business groups, in person and/or online, for a professional organization, business or brand preferred

  • Strong project management skills.

  • Impeccable attention to detail and analytic skills with a proven ability to multi-task and manage complexity.

  • Ability to work in a cross-functional team that strives to create a bold purpose daily.

  • Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment.

  • Expertise in digital & social media platforms, including but not limited to LinkedIn, Twitter, Facebook, Instagram, etc.

  • Knowledge of custom platforms such as JIVE (a commercial Java EE-based Enterprise 2.0 collaboration and knowledge management tool) or similar online community tools.

  • Excellent written, verbal and virtual communication skills.

  • A sense of urgency in an unpredictable and rapidly changing environment.

  • Proficiency in Microsoft Excel, Word, and PowerPoint.

  • Insatiable consumer of current events and ability to shape content in that changing narrative.

  • Persuasive communications skills.

  • Bold and curious sense of purpose.

  • Able to appropriately and positively represent SHRM to external constituents.

  • Strong analytic and data/content data interpretation skills required in order to distill large amounts of content in actionable and meaningful ways.

Let us know if you also have:

  • Agency experience in a social/digital medial role or brand experience in-house in a social/digital role.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.

Category Communications