SHRM Senior Specialist, Media Affairs in Alexandria, Virginia
Senior Specialist, Media Affairs
1800 Duke St, Alexandria, VA 22314, USA
Thursday, July 8, 2021
At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.
Under the direction of the Director, Corporate Communications, collaborates in telling the stories of a growing and innovative global professional society by participating in the day-to-day operation of the Media Affairs team. Contributes to public relations initiatives and supports the goals and business objectives of the association and the Public Affairs Department.
Collaborates in developing creative, proactive strategies to communicate the Society’s mission of advancing the human resource profession and serving the professional, as well as to promote SHRM and the Society's products, research, events, etc. through various media.
Collaborates in proactively seeking media coverage and responding to a heavy volume of inquiries by the trade and national media.
Collaborates in preparing talking points and preparing SHRM staff and executives for media interviews.
Establishes and maintains ongoing productive relationships with members of the media.
Working with Director, Corporate Communications, conceptualizes, develops, and promotes articles and other content for placement in HR, business, and trade publications.
Anticipates need for and prepares press releases and multimedia communications for SHRM, as well as editorials for placement in print and online publications.
Promotes the Society’s news and brand and communicates with media through social media (such as Twitter, Facebook, Flickr, Instagram, and Wikipedia); collaborates with a separate social media team.
Promotes SHRM’s Annual Conference and smaller conferences; conducts reporter outreach and coordinates media presence at the conferences; coordinates press room logistics; and travels to several conferences annually to manage press on-site.
Monitors press coverage of the Society oversees department’s media-monitoring software and coordinates regular production of reports about coverage.
Edits and distributes twice-weekly Media Roundup Newsletter.
Collaborates in maintaining and improving online pressroom.
Other duties and projects as assigned.
Bachelor’s degree in Public Relations, Communications, Journalism, English, or a related field.
Requires a minimum of 5 years of experience in a media relations or public relations capacity.
Experience with a media monitoring database.
Ability to develop productive relationships with the media.
Ability to appropriately and positively represent SHRM to external constituents.
Demonstrated strong organizational skills, judgment, ability to balance multiple priorities with attention to detail and adherence to deadlines.
Fully computer literate, including proficiency with Microsoft Office Suite. Strong written and oral communications skills demonstrated during an interview and through writing samples.
Demonstrated strong customer-service orientation and team-work approach.
Candidates must have a proven commitment to SHRM's six Guiding Principles:
Excellence & Accountability
Flexibility & Agility
Smart & Curious
Push Back to Move Forward
Let Us Know if You Have:
Public Relations agency experience or work on a media campaign with proven results.
Additional years of related experience desirable.
HTML and Web skills helpful.
Must be able to perform essential duties satisfactorily with reasonable accommodations.
Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.
Travel Required: Occasional 0-10%
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Job Family Communications
Pay Type Salary
- 1800 Duke St, Alexandria, VA 22314, USA