SHRM’s Diversity Commitment
SHRM’s Diversity Commitment

SHRM Senior Specialist, Event Communications in Alexandria, Virginia

Overview

The Communication Department is responsible for informing all of SHRM’s audiences on SHRM’s thought leadership, mission and activities in a positive, consistent and credible manner. The Communication Department is also responsible for publicly protecting and defending SHRM’s reputation and brand. Typically, this means working directly with news organizations and journalists responsible for producing the news and features in mass media. In other instances, it means utilizes social media to exchange information about SHRM directly with the press, key audiences and influencers. The Communication Department encompasses Brand, Media Relations, Social Media Engagement and Corporate Communications. The collective team engages in a variety of work related to managing SHRM’s reputation and brand image among SHRM’s members as well as elevating the reputation to business leaders and policy makers on a broader, global scale.

Under the direction of the Director of Event Experience, the Senior Specialist, Event Communications tells the stories of SHRM as the voice of all things work and crafts narratives to elevate the global HR profession. This role drafts talking points, conference scripts, presentation slides, letters, campaign memos and other writing assignments in support of events and integrated communication campaigns. This position is responsible for achievement of assigned goals and business objectives that coincide with the goals and business objectives of SHRM via brand reputation and experience.

Responsibilities

Your Day:

  • Draft and edit run-of-show scripts for SHRM conferences, as well as SHRM affiliate conferences.

  • Create and prepare talking points and prepare senior staff and executives for SHRM and SHRM affiliate events.

  • Working with the Event Experience team – write event specific thematic frameworks, message maps and speaker profiles.

  • Shape and write session statements and related content.

  • Review and analyze post-event feedback reports to understand how the story landed with the audience to be able to shape future event communications to different audiences.

  • Working with the Director of Brand Communications, engage in new ways to activate the story of the workplace at events.

  • Bring the theme, vision, look and feel to life at each and every SHRM event through written or oral presentations.

  • Partner closely with the Event Marketing team to ensure copy pulls through the thematic plan for each event into event marketing collateral.

  • Partner with research to discover best ways to integrate data into the pre, onsite and post event story.

  • Manage complex communication projects with initiative, strategic thinking and thought partnership.

  • Creative project management of programs/initiatives/campaigns and how they come to life at events.

  • Other writing assignments to support SHRM events and master brand.

Qualifications

Must Haves:

  • Bachelor’s degree in Public Relations, English or a related field

  • 6 years of relevant experience

  • Strong project management skills; impeccable attention to detail, organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity

  • Must have strong leadership ability with experience working in a cross-functional team that strives to create a bold purpose daily

  • Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment

  • Strong strategic, analytical, and quantitative skills

  • Excellent written communication skills

  • Proven interpersonal skills with strong coaching and leadership skills for team development

  • Proficiency in Microsoft Excel, Word, and PowerPoint

  • Content development background, preferably with experience in an agency environment

  • Voracious consumer of current events and an ability to see how our brand position needs to evolve and lead

  • Persuasive communications skills

  • Strong creativity and initiative

  • Bold and curious sense of purpose

  • Exemplary judgment skills and adherence to deadlines

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.

Category Communications

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