SHRM Senior Analyst, Marketing Analytics in Alexandria, Virginia
Marketing guides the organization as the world’s largest Human Resource membership society and aids in serving Human Resource professionals worldwide, driving a member-centric mindset and personalized member experiences. Marketing develops strategies that leverage membership scale and positively impact strategic imperatives and goals.
The Senior Analyst, Digital Analytics is responsible for analyzing web engagement and digital marketing data, translating this information into actionable insights and recommendations for the business. Working closely with marketing, social media and content stakeholders, this position helps set the roadmap that identifies and integrates analytics tools and delivers impactful and actionable metrics that track customer usage, engagement and purchase behaviors.
Develop and maintain holistic integrated marketing performance reports utilizing different attribution methodologies. Provide recommendations based on findings.
Provide monthly deep-dive analysis of digital channels and e-commerce website. Summarize and present overall findings and key takeaways.
Use various SHRM data sources and systems to produce and maintain regular dashboards and reports on web traffic, engagement and outcomes, including marketing conversions and ecommerce revenue. Perform ad-hoc analyses per department requests.
Analyze social media engagement.
Assist in data preparation for senior-level executive presentations.
Collaborate with the marketing analytics manager to define tracking requirements and implement tags for web properties.
Provide administrative support for analytics tools such as Google Analytics, Google Tag Manager, Google Optimize etc. This includes but is not limited to providing access, creating views, creating custom reports, setting up event tracking/custom variables, setting up ecommerce funnels and setting up goals.
Work closely with data scientist to improve attribution capabilities.
Provide technical support for testing scenarios and search engine optimization. Identify and close data capture gaps.
Other duties and projects as assigned.
Bachelor’s Degree in Marketing, Business, Analytics or related field.
5 years’ experience in an equivalent or similar role, such as marketing analytics or business intelligence.
2 years’ experience with Google Analytics, experience analyzing data from ecommerce and marketing automation systems.
Working experience of tag management solutions.
Advanced Excel skills including expertise in pivot tables, statistical functions, interactive charts and macros.
Advanced skills in tagging and tracking web pages and features, ecommerce checkout areas, cross domain and sub-domains, and calls-to-action and funnels.
Excellent analytic, quantitative and problem-solving abilities.
Strong verbal and written communication skills.
Strong collaborator, with ability to build cross-functional relationships.
Let us know if you also have:
Google Analytics certification.
Cross channel marketing attribution.
Experience writing basic SQL scripts and working in a data warehouse environment with large data sets.
Working knowledge of Tableau and data visualization methodologies.
Experience with Optimizely, Google Optimize and URL tagging.
Working Knowledge of Search Engine Optimization (SEO) best practices and paid search; familiarity with web design principles.
Understanding of and interest in both current and emerging data analytics tools.
Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. This job requires occasional travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: firstname.lastname@example.org or TDD (703) 548-6990.
Category Business Insights & Experience