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SHRM Researcher, Market Research in Alexandria, Virginia

Researcher, Market Research

1800 Duke St, Alexandria, VA 22314, USA

Req #397

Thursday, June 2, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

Under the direction and oversight of the Manager, Market Research, the Researcher, Market Research is responsible for conducting quantitative and qualitative primary and secondary market research related to market research study types, including but not limited to, member satisfaction and loyalty, messaging, creative and copy testing, product/concept research, and conference evaluations.

Position Description

  • Program and field survey, analyze and synthesize data, and produce and present research reports.

  • Meet with internal business partners to understand background and business objectives and collect information needed to design market research studies.

  • Manage assigned market research studies, ensuring quality controls and on-time results by working collaboratively with internal business partners, other departments, and designated market research vendors.

  • For all applicable quantitative and qualitative market research projects, develop a market research brief, sampling plan, and questionnaire or discussion guide with minimal guidance.

  • Manage ongoing activities as they relate to various tracking studies (such as SHRM Conference Post Evaluations, Seminar Evaluations), ensuring sample quality and deadlines are adhered to.

  • Oversee vendor deliverables, including vendor invoice management and processing.

  • Conduct qualitative research studies including focus groups and in-depth interviews, analyze results, and create story-driven reports that include clear recommendations with minimal guidance.

  • Perform coding on open ended survey verbatim responses via Qualtrics.

  • Serve in cross functional SHRM workgroups, as needed.

  • Other duties and projects as assigned.

Position Qualifications

  • Bachelor’s degree in Marketing, Business, Statistics, Mathematics or a relevant field

  • At least three (3) years of professional experience in market research.

  • Working knowledge and experience with programming on survey design platforms such as Confirmit, Qualtrics, Decipher Beacon, or other platforms.

  • Expert proficiency with MS Excel, Word and PowerPoint.

  • Experience with IBM SPSS including cross tabs, frequencies and correlations.

  • Excellent analytical and problem-solving skills.

  • Strong written and oral communications skills, including excellent writing, grammar, and editing skills.

  • Exceptional project management skills, including setting and meeting timelines and managing vendor output.

  • Strong writing skills and strong presentation skills to effectively communicate research results and findings to a variety of different stakeholders.

  • Proven ability to deliver results in a fast-paced, rigorous data-centric environment, by successfully interacting and collaborating with product owners, managers, and senior management regarding business challenges and research needs.

  • Finely tuned active listening skills, strong attention to detail, and exceptional follow-through.

  • High attention to detail and high level of accuracy.

  • Ability to work quickly and independently with minimal guidance or oversight.

  • Ramp up quickly and be able to manage research studies of less complexity and support those more complex led by Sr. Researchers.

  • Secondary research experience preferred

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

  • Travel Required: Occasional 0-10%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Business Intelligence

  • Job Function Differentiated Pay

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA