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SHRM’s Diversity Commitment

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SHRM Manager, Growth Marketing in Alexandria, Virginia

Manager, Growth Marketing

1800 Duke St, Alexandria, VA 22314, USA

Req #130

Friday, March 26, 2021

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Growth Marketing Manager position works closely with product owners, Sales, and Customer Service to develop highly curated demand generation strategies and ensure the execution of those strategies across all go-to market activities. This position applies an audience-centric model to operations and engages Enterprise organizations by demonstrating the benefits of SHRM’s industry-leading best practices and products to these businesses, their executive leaders, and ultimately, the world of work.

Your Day:

  • Develop, implement, and lead the execution of precision marketing programs that drive engagement within target enterprise accounts at all points in the buying process.

  • Leverage data, marketing technology and demand generation best practices to deliver highly customized user journeys and personalization at scale.

  • Partner with Sales to develop target account criteria, outbound prospecting playbooks, inbound lead nurturing programs, CRM best practices, and enablement assets.

  • Enable Marketing and Sales teams to identify and engage prospective accounts earlier in their buying processes and accelerate Enterprise relationships.

  • Build data capture and reporting processes that continually optimize the business impact.

  • Synthesize and deliver SHRM’s world-class research and market-leading HR perspectives to executive prospects, helping them to solve their most difficult business and leadership challenges.

  • Work with cross-functional teams including Customer Service, Product, Advertising and Events to bring additional value to prospective and existing customers.

  • Test, measure, and adapt marketing strategies in real-time.

  • Rapidly grow SHRM’s addressable audience and influence within the executive segment of the enterprise B2B space.

Must Haves:

  • Bachelor’s degree or equivalent relevant work experience

  • At least eight (8) years of experience in a demand generation role, preferably with account-based and/or full-funnel KPI responsibilities. 3+ years of experience managing people.

  • Proven experience orchestrating omni-channel marketing strategies to engage and influence highly targeted audience segments in the B2B space.

  • Advanced knowledge and experience with marketing automation, CRM, data analysis, sales enablement, and account-based marketing technologies required.

  • Excellent storyteller with a clear and concise communications style.

  • Deep understanding of the B2B decision process, and executive-level communications.

  • Analytical mindset, with demonstrated ability to mine value from large quantities of data.

  • Ability to work cross-functionally and interact with senior stakeholders.

  • Proven project management skills in a fast-paced, unstructured environment.

  • An eye for visual presentation, with a track record of delivering world-class marketing and sales assets into the Enterprise space.

  • Innovative, fail-fast, and inquisitive.

  • Candidates must have a proven commitment to SHRM's six Guiding Principles:

  • Bold Purpose

  • Excellence & Accountability

  • Flexibility & Agility

  • Smart & Curious

  • Collaborative Openness

  • Push Back to Move Forward

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

  • Travel Required: Occasional 0-10%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA
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