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SHRM Lead, Digital Marketing Operations in Alexandria, Virginia

Lead, Digital Marketing Operations

1800 Duke St, Alexandria, VA 22314, USA

Req #393

Wednesday, May 11, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Digital Marketing Operations Lead Specialist will support the design, development, implementation and execution of digital marketing products and programs. This position will be responsible for overseeing, fulfilling, and executing digital and paid media campaigns, collaborate closely with the Marketing, Brand, Communications, Editorial and Creative Services teams to ensure strong and consistent design and successful campaign execution. This role will collaborate with various stakeholders to effectively coordinate and manage the delivery of campaigns across an email and digital platforms. In addition, this position will serve as a technical and project lead for email marketing, aiding in decision-making regarding process improvements, cross-departmental coordination, and training.

Position Description

  • Responsible for managing daily operations of the email marketing channel including: email content production, content strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting.

  • Manage “one-off” cross-departmental email calendar, send volume, list targeting, production, etc. and define cadence based on performance testing, segmentation and organizational prioritization.

  • Manage campaign workflows and coordinate with creative, digital marketing and communication teams, and other internal teams to ensure deadlines are met.

  • Review current marketing campaigns and develop solutions for optimization using upgraded graphics, personalization and automation.

  • Consult and collaborate with stakeholders across marketing for marketing plan alignment and deployment. Participate in brainstorming sessions with focus on improving the customer experience and campaign outcomes.

  • Ability to interpret detailed marketing campaign briefs and turn them into automated emails that are delivered on-time, on-brand, and on-target.

  • Support the Manager, Digital Marketing in day-to-day management of all email campaigns from inception through completion.

  • Assist with developing and implementing strategies and process for new advertising opportunities and new products or emerging media.

  • Responsible for managing daily operations of the email marketing channel including: email content production, content strategy development, list management, segmentation, development, QA, deployment, testing and optimization, as well as analytics and reporting.

  • Manage “one-off” cross-departmental email calendar, send volume, list targeting, production, etc. and define cadence based on performance testing, segmentation and organizational prioritization.

  • Manage campaign workflows and coordinate with creative, digital marketing and communication teams, and other internal teams to ensure deadlines are met.

  • Review current marketing campaigns and develop solutions for optimization using upgraded graphics, personalization and automation.

  • Consult and collaborate with stakeholders across marketing for marketing plan alignment and deployment. Participate in brainstorming sessions with focus on improving the customer experience and campaign outcomes.

  • Ability to interpret detailed marketing campaign briefs and turn them into automated emails that are delivered on-time, on-brand, and on-target.

  • Support the Manager, Digital Marketing in day-to-day management of all email campaigns from inception through completion.

  • Assist with developing and implementing strategies and process for new advertising opportunities and new products or emerging media.

  • Daily monitoring of performance dashboards to ensure campaigns run effectively, and take learnings for other channels.

  • Collaborate across organization to integrate messaging, learnings, and upcoming initiatives across all campaigns.

  • Participate in vetting and recommending a project management system that can be used for internal requests and cross-team collaboration.

Position Qualifications

  • Bachelor’s degree or equivalent relevant experience

  • At least eight (8) years of progressively complex experience. Two (2) years’ experience in advertising design and trafficking.

  • Agency and/or non-profit experience a plus.

  • Proven project management skills required.

  • Creative, with strong analytical and organizational skills with attention to detail.

  • Experience project managing email and paid digital media campaigns.

  • Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability, and CAN-SPAM laws.

  • Proficient with marketing-related software programs, including Marketo and Salesforce.

  • Experience with project management, with an ability to multi-task and adhere to tight deadlines required.

  • Experience with Google Analytics and email reporting required.

  • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.

  • Demonstrated track record in marketing automation process, tools, and techniques, as well as knowledge of data management concepts and best practices.

  • Experience with HTML5, Adobe platforms, Flash, video, and web interfaces. CSS a plus.

Certifications

  • Google Analytics Certification preferred

  • Marketo Certification preferred

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

  • Travel Required: Occasional 0-10%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Job Function Performance Marketing & Comm

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA
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