Lead, B2C Content

1800 Duke St, Alexandria, VA 22314, USA

Req #972

Thursday, October 24, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

SHRM’smission revolves around empowering HR professionals, students, politicos, enterprises, and executives with innovative, informative, and engaging content.The Lead,B2C Content,plays a crucial role in this mission, overseeing all production aspects of HR Quarterly and contributing significantly to ourB2CContent Team. This role, which reports to the Director, B2C Content,demands a creative and audience-centric approach to content, ensuring that every piece we publish resonates with our members and the broader HR community worldwide.

RESPONSIBILITIES & DUTIES

• Lead the productionof HR Quarterly ,working closely with the Director, B2C Content;Lead, Publications Producer; and other stakeholderstoincorporateinnovative content strategies that address the unique needs of our audience segments, including HR professionals, students, politicos, enterprises, and executives.

• In conjunction with key stakeholders, develop and manage HR Quarterly’s annual editorial calendar, as well as plan the content of each issue.

• Using project management tools,overseethe editorial process from concept to publication, ensuring content quality, accuracy, and alignment with SHRM's strategic goals.

• Workingcollaborativelywith both internal and external writers and editors,assign, write, and edit articles that reflect the highest standards of accuracy, clarity, and engagement, ensuring our contentremainsat the forefront of HR and business discussions.

• Cultivate and managerelationships with a network ofcontributors,identifyingand cultivating story ideas that align with our mission to inform, educate, and engage our audience.

• Collaborate with SHRM’s creative and digital product teams to develop compelling visuals and interactive elements, enhancing the reader experience across digital platforms.

• Work with SHRM’s Content Operations and Publishingteam to track and report relevantdata and benchmarks.

• Stay updated on publishing innovations, integratingcutting-edgestrategies and technologies into our content offerings to maintain SHRM's leadership in the HR content space.

• Regularly write and edit articles to be publishedviaSHRM’s digital channels, including SHRM.org, newsletters, and other outlets.

• Support SHRM strategic initiatives and businessobjectivesthrough collaborative efforts across departments, ensuring content alignment with overarching goals.

Key Skills, Abilities, and Other Requirements (KSAOs)

• Knowledge:

• Bachelor’s degree in journalism, communications, or a related field.

• A minimum of 8 years of experience in writing and editing, with a strong preference for backgrounds in business-to-consumer (B2C) publications.

• Understanding of HR, business, government, economic, and/or workplace issues, with the ability to translate complex topics into engaging content for diverse audience segments.

• Proficiencyin digital publishing tools, including CMS, SEO, and analytics tools, to measure and enhance audience engagement.

• Knowledge of Microsoft Office suite, InCopy, online publishing tools, and social media platforms such as LinkedIn; experience with Monday.com and Adobe AEM a plus.

• Skills & Abilities

• Exceptional writing and editing skills, coupled with a creative mindset and strong idea generation capabilities.

• Proventrack recordin digital production, including CMS knowledge and the use of multimedia and social media elements to enhance content engagement.

• Experience in managing editorial production schedules,demonstratingan ability to deliver high-quality content on time and within budget.

• Strong collaborative and interpersonal skills, with a history of successful partnerships with freelance contributors, editorial teams, and across departments.

• Organized and detail-oriented, capable of managing multiple tasks.

• Ability to work effectively in a team and adapt to changing priorities.

• Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodation.

• Work isgenerally donesitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

• Work is regularly performed in a professional office environment and routinely uses standard office equipment.

Why Join Us?

As aLead, B2C Content, you will play a crucial role in shaping the discourse around HR practices and leadership. This position offers the chance toimpactthe HR community profoundly, working at the forefront of HR thought leadership and content innovation. Join us to contribute to a dynamic team dedicated to advancing the HR profession and supporting HR leaders in navigating the challenges and opportunities of the modern workplace.

#LI-Hybrid

The hiring range for this position is $105,000 to $115,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family 00 - Marketing & Content

• Job Function 00 - Primary

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA