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SHRM’s Diversity Commitment

SHRM’s Diversity Commitment

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SHRM Director, Website Strategy & Optimization in Alexandria, Virginia

Director, Website Strategy & Optimization

1800 Duke St, Alexandria, VA 22314, USA

Req #123

Thursday, March 18, 2021

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Director, Website Strategy & Optimization is responsible for SHRM’s web ecosystem, including definition and implementation of a digital product strategy that drives revenue, customer engagement, lead generation all centered around a customer-centric strategy. The Director will be a highly analytical thinker with the ability to work with a broad range of stakeholders and departments to deliver top-notch digital experiences. This position will transform SHRM’s advocacy, brand, business, marketing and membership goals into the digital activities that will achieve them.

Your Day:

  • Develop SHRM’s website strategy and architecture detailing how each piece of the ecosystem (website, social assets, etc.) will contribute to SHRM’s objectives.

  • Analyze and report on website performance and optimize products based on results and opportunities.

  • Identify opportunities for advocacy, business, marketing and membership teams to use digital technology to enhance their engagement strategy.

  • Ensure alignment of digital product vision with key stakeholders and teams

  • Work with development team to plan sprints along with project milestones; revisit requirements and priorities as needed.

  • Conduct asset audits to map SHRM’s digital presence and assess the effectiveness of each asset.

  • Provide POV regarding the use and effectiveness of existing and emerging technologies.

  • Stay abreast of the digital marketing industry, bring best practice ideas and benchmarking, especially as it relates to mobile, CRM, and emerging technologies.

  • Mentor and coach staff/teams.

  • Other duties and projects as assigned.

Must Haves:

  • Bachelor's degree, preferably in Communications, Digital Marketing or IT related field; or equivalent relevant experience

  • At least ten (10) years of digital product management experience with several in leadership capacity.

  • Proven success defining and executing product strategy and plans that meet business objectives.

  • In-depth knowledge of Agile development process

  • Experience working effectively with creative teams, developers and other key stakeholders

  • Superior analytical abilities and exceptional project management skills with high attention to detail

  • Knowledge of website design, html, search and social advertising, URL architecting, email marketing, and e-commerce.

  • Some experience with enterprise level email platforms, Google Analytics (or other online management tools) platforms, and social platforms.

  • Experience managing staff, project teams and external vendors/consultants.

  • Exemplary organization skills and ability to direct multiple projects and meet time sensitive deadlines.

  • Working knowledge of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.

  • Ability to prioritize, multi-task efficiently and respond to ongoing requests in a timely fashion.

  • Ability to adapt and be flexible in a dynamic work environment.

  • Basic knowledge of CMS platforms such as, Sitecore, Drupal, SharePoint and WordPress.

  • Understanding of online measurement platforms.

  • Expertise of new and emerging media channels and technology and ability to keep up with changes.

  • Attention to detail.

  • Strong relationship management and communication skills.

  • Candidates must have a proven commitment to SHRM's six Guiding Principles:

  • Bold Purpose

  • Excellence & Accountability

  • Flexibility & Agility

  • Smart & Curious

  • Collaborative Openness

  • Push Back to Move Forward

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

  • Travel Required: Occasional 0-10%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA