SHRM Director, Marketing in Alexandria, Virginia
1800 Duke St, Alexandria, VA 22314, USA
Monday, May 9, 2022
At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.
As a key member of the Marketing Communications leadership team, owns three of our core audiences and use consumer insights to design strategies to galvanize the audience to think, feel and act differently. Responsible for the audience segment across their consumer experience with SHRM. Develops the strategy and implements a marketing plan to achieve revenue goals, drive member acquisition targets, and increase member/customer lifetime value rates. Defines integrated marketing strategies that generate demand and bring new buyers into the market. This position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met.
HR focus: Core HR, Accountable HR, Students
Business focus: Executive, Enterprise, People Managers
Owns and leads across the consumer journey, specifically your three audience segments
Drives loyalty and preference with audience creating high CLV
Develops the strategy for an Integrated Content Marketing Plan that delivers brand priorities and revenue goals specific to each audience segment
Has a deep understanding of the business and how it comes to life across all campaigns and pieces of content and serves as a bridge between goals, strategy and execution.
Directs the implementation a new Go-to-Market Plan
Operationalize SHRM’s audience-centricity model and partner with analytics to constantly monitor and optimize segment’s engagement and experience
Develops a deep understanding of target audiences and competitor activities in the market, and utilizes it to inform campaign execution and best practices
Direct and utilize SHRM’s marketing technology, automation, personalization, and customization tools and tracking.
Manages budget assigned and appropriately execute against the budget
Stays abreast of workplace trends, HR industry shifts, and how consumer habits are changing and designs new ideas for content delivery & activation ahead of these fluctuations
Mentors and leads a team of about ten marketing professionals and collaborates across the organization
Leads within a matrix organization, collaborates, inspires and is able to align resources to identified critical needs / requirements to building market level implementation plans.
Bachelor’s degree or equivalent relevant experience is required
At least 10 years of progressively complex experience in marketing
Experience with demand generation, personalization, customization and audience-centricity is required
Deep understanding of content marketing tailored for audience segments – ability to apply consumer insights to improve campaigns (targeting, delivery and performance)
End to End Campaign development that include but not limited to strategy, targeting and segmentation, execution and measurement
High level of responsiveness and ability to adapt to change
Strong problem-solving skills
Appetite to innovate, fail-fast, and be smart & curious
Lead with bold purpose while collaborating fiercely with a high-degree of accountability
Experience with digital tools, like Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI
Must be able to perform essential duties satisfactorily with reasonable accommodations.
- Work is generally performed sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
Travel Required: Moderate 20-30%
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Job Family Marketing
Job Function Performance Marketing & Comm
Pay Type Salary
- 1800 Duke St, Alexandria, VA 22314, USA