SHRM Diversity Jobs

SHRM’s Diversity Commitment

SHRM’s Diversity Commitment

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SHRM Director, Marketing in Alexandria, Virginia

Director, Marketing

1800 Duke St, Alexandria, VA 22314, USA

Req #392

Monday, May 9, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

As a key member of the Marketing Communications leadership team, owns three of our core audiences and use consumer insights to design strategies to galvanize the audience to think, feel and act differently. Responsible for the audience segment across their consumer experience with SHRM. Develops the strategy and implements a marketing plan to achieve revenue goals, drive member acquisition targets, and increase member/customer lifetime value rates. Defines integrated marketing strategies that generate demand and bring new buyers into the market. This position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met.

Audience segments:

  • HR focus: Core HR, Accountable HR, Students

  • Business focus: Executive, Enterprise, People Managers

Position Requirements

  • Owns and leads across the consumer journey, specifically your three audience segments

  • Drives loyalty and preference with audience creating high CLV

  • Develops the strategy for an Integrated Content Marketing Plan that delivers brand priorities and revenue goals specific to each audience segment

  • Has a deep understanding of the business and how it comes to life across all campaigns and pieces of content and serves as a bridge between goals, strategy and execution.

  • Directs the implementation a new Go-to-Market Plan

  • Operationalize SHRM’s audience-centricity model and partner with analytics to constantly monitor and optimize segment’s engagement and experience

  • Develops a deep understanding of target audiences and competitor activities in the market, and utilizes it to inform campaign execution and best practices

  • Direct and utilize SHRM’s marketing technology, automation, personalization, and customization tools and tracking.

  • Manages budget assigned and appropriately execute against the budget

  • Stays abreast of workplace trends, HR industry shifts, and how consumer habits are changing and designs new ideas for content delivery & activation ahead of these fluctuations

  • Mentors and leads a team of about ten marketing professionals and collaborates across the organization

  • Leads within a matrix organization, collaborates, inspires and is able to align resources to identified critical needs / requirements to building market level implementation plans.

Position Qualifications

  • Bachelor’s degree or equivalent relevant experience is required

  • At least 10 years of progressively complex experience in marketing

  • Experience with demand generation, personalization, customization and audience-centricity is required

  • Deep understanding of content marketing tailored for audience segments – ability to apply consumer insights to improve campaigns (targeting, delivery and performance)

  • End to End Campaign development that include but not limited to strategy, targeting and segmentation, execution and measurement

  • High level of responsiveness and ability to adapt to change

  • Strong problem-solving skills

  • Appetite to innovate, fail-fast, and be smart & curious

  • Lead with bold purpose while collaborating fiercely with a high-degree of accountability

  • Experience with digital tools, like Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

Physical Requirements

  • Work is generally performed sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

  • Travel Required: Moderate 20-30%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Job Function Performance Marketing & Comm

  • Pay Type Salary

Apply Now

  • 1800 Duke St, Alexandria, VA 22314, USA